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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, by G. Richard Shell Mario Moussa
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Product details
Paperback: 320 pages
Publisher: Penguin Books; Reprint edition (December 30, 2008)
Language: English
ISBN-10: 0143114042
ISBN-13: 978-0143114048
Product Dimensions:
5.5 x 0.7 x 8.4 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
47 customer reviews
Amazon Best Sellers Rank:
#98,415 in Books (See Top 100 in Books)
Need a way to connect, to get others on your team? I'm still reading this book, but can already say that it will be very valuable to me, as I feel frustrated by feeling that a project or sale was lost because somehow we just didn't "click" when it really mattered. Understanding my communication style and the factors that people base their decisions on, and knowing how to utilize that understanding, will be priceless, both in business and personally. This Kindle download was a little higher in price than I like, but the book is not fluff. It appears to have real tools for improvement that will make a difference.
Richard Shell three books (Woo , Bargaining and Spring Board) is very good and I believe itwill remain in that condition for very long-time. I feel like he has been finding something fromhis study (perhaps from his life) and now developing it and someday will become a popularnew branch of discipline. He is a professor from very well-known university.
This was very helpful in thinking how do we communicate to others in order to be heard. It laid out strategic thought about networking and how to form an argument. This book is great for people in any realm, but I think it's a necessity for managers or sales people.
Well written, well thought out book. Many excellent examples, including a couple anecdotes from the career of Steve Jobs.The first, about creating Apple with Steve Wozniak. The second, a brief marketing meeting at the depths of Apple's problems in the last 1990's before the big turnaround.
I bought this item “newâ€, but received it torn on the back cover. Wish I would have paid a “used†price.
Entertaining and easily applied advice. I got on a plane that had shut its gate thanks to this book...then sat on the tarmac for two hours, but that's another story.
People are always asking me about how they can improve their persuasive writing. To them I say, "Read this book, and apply its principles to your proposals, white papers, and editorials." The stories in this book are mostly interesting, and its guidelines are always on target.
Very good overall view of communications. I found it gives me more ideas on how to approach various situations where I want to propose changes. Lots of good information here.
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