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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images By Bruce I Newman
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Review
"Bruce Neuman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an insightful analysis of the ways in which marketers have transformed the presidential election."
(Richard M. Perloff)The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
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